Multi-Touch Sequences
After the instant first response, leads that do not convert receive a series of messages over days and weeks. Not aggressive. Not salesy. Helpful, relevant communication that keeps your business in front of them.
Most Leads Don't Buy on the First Call. Are You Following Up Enough?
80% of sales require at least 5 follow-up touches. Most businesses stop after 1 or 2. The leads in your pipeline are not dead. They just have not heard from you recently enough.
The Problem
You Responded Once. Then the Lead Went Cold. Sound Familiar?
A homeowner fills out a form asking about a roof inspection. Your team calls them. No answer. They leave a voicemail. The homeowner never calls back. The lead sits in your system and nobody touches it again.
Three weeks later, that homeowner books a $12,000 roof replacement with the contractor who sent a follow-up text, then an email with a seasonal discount, then another text two weeks later.
A prospective client contacts your law firm about a personal injury case. Your intake team responds. The prospect says they are "still thinking about it." Nobody follows up. Two months later, they hire the firm that sent a check-in email at the right time.
This is not a failure of lead quality. It is a failure of follow-up. The lead was real. The interest was real. The only thing missing was consistent, well-timed communication to stay in front of them until they were ready to move.
What It Costs You
Your Pipeline Is Full of Leads That Could Still Convert
| Home service company | Law firm | |
|---|---|---|
| Leads per month | 30 | 20 |
| Not converted on first contact | 20 | 10 |
| Never followed up | 18 | 10 |
| Recovered through follow-up | About 2 jobs/mo | 1 to 2 cases/mo |
| Average value | $500 to $1,000/job | $5,000 to $15,000/case |
| Recovered per year | $12,000 to $24,000 | $60,000 to $360,000 |
Look at the leads that came in over the past 6 months and never turned into a customer or client. Now ask: how many of those received more than 2 follow-up touches? For most businesses, the answer is almost none.
For a home service company generating 30 leads per month: if 20 do not book on the first contact and only 2 ever get a follow-up, you are abandoning 18 leads per month. Even at a 10% conversion rate on follow-up, that is nearly 2 extra jobs per month.
For a law firm generating 20 inquiries per month: if half do not retain on the first call and nobody follows up, that is 10 potential cases per month going unworked. Converting even 1 or 2 of them adds up fast.
Either way, this is revenue recovered from leads you already paid to generate.
How We Fix It
Automated Follow-Up That Runs in the Background. You Do Not Touch It.
Your Revenue Platform includes automated follow-up sequences that keep working leads long after your team has moved on. We write them, you approve them, and they run.
Multiple Channels
Email, text, or both. Messages go out through whichever channel the lead is most likely to engage with.
Personalized Messaging
Follow-ups reference the lead's original inquiry. "Hi, just following up on your request for a plumbing estimate. We still have availability this week." Not a generic blast.
Timed Intervals
Messages go out on day 2, day 5, day 14, and day 30. The cadence slows over time but keeps going until the lead converts, opts out, or reaches the end of the sequence.
Automatic Pause
If the lead responds at any point, the sequence pauses and your team takes over the conversation with full context.
You Approve It Once. It Runs Forever.
We write the sequences during onboarding. You review and approve them. From then on, every lead that enters your pipeline gets followed up on automatically, and your team focuses on closing the ones that respond.
Who It's For
Built for Home Services and Law Firms
For Home Service Companies
Homeowners requesting estimates are often getting multiple quotes. The contractor who follows up with a friendly text a few days later ("Just wanted to check if you had any questions about the estimate") wins jobs the others assume were lost. Seasonal leads are another big opportunity: someone who asks about an AC tune-up in March but does not book is a prime follow-up target as summer approaches.
Home services marketingFor Law Firms
Legal decisions take time. A prospective client researching divorce attorneys may not be ready to retain for weeks or months. The firm that stays in front of them with professional, non-pushy communication through that decision window is the firm that gets retained. For personal injury and criminal defense, urgency is higher, but prospects who do not retain on the first consultation often retain with the firm that follows up within 48 hours.
Law firm marketingPart of Your Foundation
How Follow-Up Connects to the Rest of Your Marketing
Speed-to-lead gets the first response out in under 60 seconds. Follow-up sequences keep the lead warm through the decision cycle. Database reactivation brings back leads and customers that went dormant.
Together, these three systems make sure no lead in your pipeline goes unworked. The free marketing audit identifies which of these gaps is costing you the most.
Related Services
Services That Feed This System
Seasonal campaigns, reactivation sequences and nurture emails that keep your business top of mind, written, designed, sent and tracked by our team.
View moreEvery channel working together, from search and ads to reviews and referrals, to produce qualified leads you can trace all the way to revenue.
View moreRevenue Leaks
Other Revenue Leaks We Fix
Speed, follow-up, reactivation, reviews and attribution work as one system. Here are the other four.
Slow Lead Response
The first business to respond wins the job 78% of the time. Most businesses take hours.
See how we fix itDead Customer Database
Past customers who trust you are 5-7x cheaper to convert than strangers.
See how we fix itReview Gap
Your competitor has 200 reviews. You have 40. Who gets the call?
See how we fix itNo Attribution
You spend money on marketing. You cannot tell what is actually working.
See how we fix itThe free marketing audit shows which of these are costing you the most, and how much.
Get Your Free Marketing AuditLead Follow-Up FAQ
How many times should you follow up with a lead?
At least 5 times. 80% of sales require 5 or more follow-up touches, yet most businesses stop after 1 or 2. Our sequences reach out on day 2, 5, 14, and 30, slowing down over time until the lead books, opts out, or the sequence ends.
Will automated follow-up annoy my leads?
Not when it is done well. Every message references what the lead originally asked for and reads like a helpful check-in, not a sales blast. Anyone can opt out at any time, and the sequence stops the moment they reply.
What happens when a lead replies to a follow-up message?
The sequence pauses automatically and your team takes over the conversation with the full history in front of them. Nobody gets an automated message after they have started talking to a real person.
Is text or email better for following up with leads?
Usually both. Some people answer texts within minutes and ignore email, others are the opposite. Our follow-up sequences use whichever channel each lead is most likely to engage with.
Do I have to write the follow-up messages myself?
No. We write every sequence during onboarding, tailored to your services or practice areas. You review and approve them once, and from then on they run automatically for every new lead.