Dedicated pages and optimization for each practice area, so you rank for "real estate attorney," "business lawyer" and "wills lawyer" in your area, not just your firm name.
View moreMarketing That Brings the Right Clients to Your Practice.
Whether you handle several practice areas or serve as your community's go-to firm, our general practice law firm marketing builds the visibility, trust and intake system that keeps your caseload full with the clients you want.
We help with:
- Real estate transactions
- Business formation
- Contracts
- Wills and estates
- Landlord-tenant disputes
- Traffic violations
- Civil litigation
- Revenue Platform included
- No long-term contracts
- Built for multi-practice firms
The Problem
General Practice Does Not Mean Generic Marketing.
Multi-practice firms face a unique challenge. You need to rank for several service types across your area, but generic marketing makes you look like a jack of all trades. Meanwhile, niche firms target the same clients with laser-focused campaigns.
To compete, you need to look authoritative in every practice area you serve without diluting your brand. That means dedicated pages for each area, separate ad campaigns, and a website that makes it obvious what you handle and why clients should trust you with it.
Your past clients are an untapped advantage. Someone who used you for a home closing may need a will or a business contract next year. Database reactivation keeps your firm the first call for their next legal need.
What We Do
Full-Service Legal Marketing. Managed for You.
We handle your firm's marketing across every practice area, from search visibility to intake response, so you can focus on your clients.
Get recommended by ChatGPT and Google AI across each practice area you handle.
View morePractice-area-specific campaigns that put more budget behind the work that is most profitable for your firm.
View moreA website structured to guide each type of prospect to the right practice area and a clear consultation path.
View moreCheck-ins and firm updates that keep past clients coming back for their next legal matter, and sending referrals.
View moreRevenue Leaks
Where General Practice Firms Lose Revenue
These are the leaks we find most often in our audits, and the systems we put in place to close them.
Slow Lead Response
The first business to respond wins the job 78% of the time. Most businesses take hours.
See how we fix itDead Customer Database
Past customers who trust you are 5-7x cheaper to convert than strangers.
See how we fix itNo Attribution
You spend money on marketing. You cannot tell what is actually working.
See how we fix itThe free marketing audit shows which of these are costing you the most, and how much.
Get Your Free Marketing AuditThe Platform
The Technology Behind a Multi-Practice Firm
Every general practice firm we work with gets our Revenue Platform, so every inquiry is answered fast and tracked by practice area from first contact to signed engagement.
Lead Tracking & Pipeline
Inquiries sorted by practice area, so you know what each prospect needs and where they came from.
Speed-to-Lead Automation
An immediate response to every inquiry across every practice area, before the prospect calls a specialist down the street.
Database Reactivation
Past clients hear from your firm at the right moments, turning one-time matters into repeat work.
Reporting & Analytics
Marketing performance broken down by practice area and channel, so you can put budget where it earns the most.
How It Works
Here's How We Get Your Cases Signed
- Step 1
Free Marketing Audit
We review your competitors in each practice area, your visibility, your website structure and how your firm handles new inquiries.
- Step 2
Custom Multi-Practice Strategy
We prioritize the practice areas with the best return in your market and build a plan for each.
- Step 3
We Build & Launch
Website, platform, campaigns and intake automation, all built and launched by our team.
- Step 4
Ongoing Growth
Monthly reporting by practice area, strategy calls and optimization that shift budget toward what works.
General Practice Marketing FAQ
How much does marketing for a general practice law firm cost?
It depends on how many practice areas you want to grow, your market and the competition in each. We scope the plan in your free marketing audit, and plans are month-to-month after onboarding.
Can you market multiple practice areas at once?
Yes. Each practice area gets its own pages, ad campaigns and SEO focus, all managed under one plan by one team.
Will my practice areas compete with each other in search?
Not if the site is structured correctly. We map each practice area to distinct keywords and pages so they support each other instead of competing for the same searches.
Should a general practice firm focus on one practice area online?
Not necessarily. We often lead with the one or two areas that offer the best return in your market, then expand. Your audit shows where the opportunity is for each area you handle.
Can lawyers ask clients for Google reviews?
In most states, yes, but attorney advertising rules vary by state bar, and offering anything of value for a review is generally off limits. We build review requests and responses to respect your state's rules.
How long before I see results?
Google Ads can produce inquiries within the first few weeks. SEO typically builds over 3 to 6 months, depending on your market and how many practice areas we are targeting.