--- title: "Employment Law Marketing & Attorney SEO | Predictable SEO" description: "Employment law marketing for firms that want more wrongful termination, discrimination and wage cases. SEO, ads and fast intake, done for you." canonical: https://predictableseo.com/industries/employment-law/ --- 1. [Home](https://predictableseo.com/) 2. [Industries](https://predictableseo.com/industries/) 3. [Law Firms](https://predictableseo.com/industries/law-firms/) 4. Employment Law # Get the Workplace Cases Your Firm Deserves. When an employee faces wrongful termination, discrimination or unpaid wages, they search for an attorney who will fight for them. Our employment law marketing puts your firm at the top of that search and turns inquiries into signed cases. We help with: - Wrongful termination - Discrimination - Sexual harassment - Wage and hour claims - Retaliation - Whistleblower claims - Severance negotiation [Get a Free Employment Law Marketing Audit](https://predictableseo.com/marketing-audit/) [See How It Works](#how-it-works) - Revenue Platform included - No long-term contracts - Built for employment law firms ![Glass facade of a modern office building](https://predictableseo.com/_astro/office-building-facade.BAhWuUsr_Z8rrLI.jpg) The Problem ## Employment Law Clients Are Urgent, Emotional and Ready to Hire. Someone who was just fired, is facing harassment at work, or has not been paid what they are owed is searching with urgency and emotion. They want to understand their rights and talk to someone now. The firm that shows up, answers their questions and responds first earns their trust. Many employment firms rely on referrals from other attorneys and past clients. That works until it does not. Referral volume rises and falls, and even referred prospects search your firm before they call. A steady search presence keeps your pipeline full regardless. Intake is the other leak. Employment cases need screening, and good ones get lost when inquiries wait days for a callback. A fast [speed-to-lead](https://predictableseo.com/speed-to-lead/) response holds the prospect while your team evaluates the claim. What We Do ## Full-Service Employment Law Marketing. Managed for You. We handle your firm's marketing from search visibility to intake response, so you can focus on your clients' claims. ### Local SEO Rank for "employment attorney" plus your city, "wrongful termination lawyer near me" and "discrimination attorney," backed by helpful content on workers' rights. [View more](https://predictableseo.com/marketing-solutions/local-seo/) ### AEO & AI Search Optimization New Get recommended when people ask ChatGPT or Google AI whether they were wrongfully fired and which lawyer to talk to. [View more](https://predictableseo.com/marketing-solutions/aeo/) ### Google Ads Search campaigns for wrongful termination, discrimination, harassment, wage disputes and retaliation, focused on the claims you take. [View more](https://predictableseo.com/marketing-solutions/google-ads/) ### Conversion Optimization Clear case type pages, confidential intake forms and simple consultation booking that make it easy to reach out about a sensitive situation. [View more](https://predictableseo.com/marketing-solutions/conversion-optimization/) ### Lead Generation Search, ads and referrals working together, with every inquiry tracked from first click to signed case. [View more](https://predictableseo.com/marketing-solutions/lead-generation/) [See All Marketing Solutions](https://predictableseo.com/marketing-solutions/) Revenue Leaks ## Where Employment Law Firms Lose Revenue These are the leaks we find most often in our audits, and the systems we put in place to close them. [ ### Slow Lead Response The first business to respond wins the job 78% of the time. Most businesses take hours. See how we fix it](https://predictableseo.com/speed-to-lead/)[ ### No Follow-Up System 80% of deals need 5+ follow-ups. Most businesses stop at 2. See how we fix it](https://predictableseo.com/lead-follow-up/)[ ### No Attribution You spend money on marketing. You cannot tell what is actually working. See how we fix it](https://predictableseo.com/marketing-attribution/) The free marketing audit shows which of these are costing you the most, and how much. [Get Your Free Marketing Audit](https://predictableseo.com/marketing-audit/) The Platform ## The Technology Behind Faster Intake Every employment law firm we work with gets our Revenue Platform, so every inquiry gets a fast response and every claim is tracked from first contact to signed engagement. ![Laptop displaying the Revenue Platform reporting dashboard](https://predictableseo.com/_astro/platform-dashboard-laptop.Ch1vyE8l_Z267RBY.png) [See the Full Platform](https://predictableseo.com/platform/) [ ### Speed-to-Lead Automation An immediate, professional response reassures someone in a stressful workplace situation that your firm is on it. ](https://predictableseo.com/speed-to-lead/)[ ### Lead Tracking & Pipeline Inquiries tracked by claim type, so you can see which cases your marketing brings in and which your intake converts. ](https://predictableseo.com/platform/)[ ### Automated Follow-Up Prospects who do not book right away get respectful follow-up, so strong claims do not slip away while they think it over. ](https://predictableseo.com/lead-follow-up/)[ ### Reporting & Analytics See which claim types and channels produce your best cases, side by side with what you spend. ](https://predictableseo.com/marketing-attribution/) How It Works ## Here's How We Get Your Cases Signed 1. Step 1 ### Free Marketing Audit We review your competitors, your visibility for the claims you handle, your website and how quickly your intake responds. 2. Step 2 ### Custom Employment Law Strategy We build a plan around the claim types you want more of, whether you represent employees, employers or both. 3. Step 3 ### We Build & Launch Website, platform, campaigns and intake automation, all built and launched by our team. 4. Step 4 ### Ongoing Growth Monthly reporting, strategy calls and optimization that bring in more of the cases you want. [Get a Free Marketing Audit](https://predictableseo.com/marketing-audit/) ## Employment Law Marketing FAQ How much does employment lawyer marketing cost? It depends on your market, the claim types you want to target and how competitive those searches are. We scope the plan in your free marketing audit, and plans are month-to-month after onboarding. Can you market employee-side and employer-side work separately? Yes. We build separate strategies, pages and campaigns depending on whether you represent employees, employers or both, because the searches and the messaging are completely different. Can you target specific claim types? Yes. Wrongful termination, discrimination, harassment, wage and hour, retaliation and whistleblower claims can each get their own pages and campaigns, so you attract the cases that fit your practice. How do you handle the sensitivity of employment cases? Our content and website copy are written with empathetic, professional messaging, and intake forms are built to feel confidential. Prospects need to feel safe before they share what happened at work. We get most of our cases from referrals. Do we still need SEO? Referrals are valuable, but they are unpredictable, and referred prospects still search your firm before calling. Search visibility and reviews confirm the referral and add a steady stream of new cases on top of it. How long before I see results? Google Ads can produce inquiries within the first few weeks. SEO typically builds over 3 to 6 months, depending on your market and starting point.