--- title: "Criminal Defense Lawyer Marketing & SEO | Predictable SEO" description: "Criminal defense lawyer marketing built for urgency. SEO, Google Ads, LSAs and instant intake response for DUI, drug and felony cases. Get a free audit." canonical: https://predictableseo.com/industries/criminal-defense/ --- 1. [Home](https://predictableseo.com/) 2. [Industries](https://predictableseo.com/industries/) 3. [Law Firms](https://predictableseo.com/industries/law-firms/) 4. Criminal Defense # When Freedom Is on the Line, They Search for You First. After an arrest, people need a lawyer immediately, and they are searching from a police station or their living room at 2am. Our criminal defense marketing makes sure your firm is the one they find and the one that responds. We help with: - DUI and DWI - Drug charges - Assault - Domestic violence - Theft - White collar crime - Felony defense - Expungements [Get a Free Criminal Defense Marketing Audit](https://predictableseo.com/marketing-audit/) [See How It Works](#how-it-works) - Revenue Platform included - No long-term contracts - Built for criminal defense firms ![Intake specialist taking notes during a phone call](https://predictableseo.com/_astro/intake-call-desk.BU_a1cPv_ZRpWwg.jpg) The Problem ## Criminal Defense Clients Need a Lawyer Now. Not Tomorrow. Criminal defense has the highest urgency of any practice area. A DUI arrest at midnight. A domestic violence charge on a Saturday. An assault allegation that needs an attorney before the arraignment. These prospects are scared, ready to hire, and they call until someone picks up. If your firm is not at the top of local results for the charges you handle, or your intake does not respond until business hours, those clients sign retainers with whoever answered first. Often their family is the one searching, and they are calling several firms at once. The firms winning criminal defense cases are not always the most experienced. They are the most visible and the fastest to respond, with strong reviews and [speed-to-lead](https://predictableseo.com/speed-to-lead/) systems that capture inquiries around the clock. 78%of customers hire the first business that respondsLead Connect 21xmore likely to qualify a lead when you respond within 5 minutes instead of 30Lead Response Management Study (MIT / InsideSales.com) What We Do ## Full-Service Criminal Defense Marketing. Managed for You. We handle your firm's marketing from search visibility to intake response, so you can focus on building a defense. ### Local SEO Rank for "criminal defense lawyer near me," "DUI attorney" plus your city, and every charge type you handle, with a dedicated page for each. [View more](https://predictableseo.com/marketing-solutions/local-seo/) ### Google Ads Search campaigns for high-urgency searches like DUI, drug possession, assault and domestic violence, with negative keywords that filter out clicks you should not pay for. [View more](https://predictableseo.com/marketing-solutions/google-ads/) ### Local Services Ads The Google Screened badge at the top of the page, where panicked searchers look first. Pay per lead, not per click. [View more](https://predictableseo.com/marketing-solutions/local-services-ads/) ### Conversion Optimization Fast, mobile-first pages with click-to-call front and center, built for someone searching on a phone in the middle of the night. [View more](https://predictableseo.com/marketing-solutions/conversion-optimization/) ### AEO & AI Search Optimization New Get recommended when people ask ChatGPT or Google AI for a criminal defense attorney in your area. [View more](https://predictableseo.com/marketing-solutions/aeo/) [See All Marketing Solutions](https://predictableseo.com/marketing-solutions/) Revenue Leaks ## Where Criminal Defense Firms Lose Revenue These are the leaks we find most often in our audits, and the systems we put in place to close them. [ ### Slow Lead Response The first business to respond wins the job 78% of the time. Most businesses take hours. See how we fix it](https://predictableseo.com/speed-to-lead/)[ ### No Follow-Up System 80% of deals need 5+ follow-ups. Most businesses stop at 2. See how we fix it](https://predictableseo.com/lead-follow-up/)[ ### Review Gap Your competitor has 200 reviews. You have 40. Who gets the call? See how we fix it](https://predictableseo.com/review-gap/) The free marketing audit shows which of these are costing you the most, and how much. [Get Your Free Marketing Audit](https://predictableseo.com/marketing-audit/) The Platform ## The Technology That Answers When Your Office Is Closed Every criminal defense firm we work with gets our Revenue Platform, so inquiries are answered, tracked and followed up even when you are in court. ![Laptop displaying the Revenue Platform reporting dashboard](https://predictableseo.com/_astro/platform-dashboard-laptop.Ch1vyE8l_Z267RBY.png) [See the Full Platform](https://predictableseo.com/platform/) [ ### Speed-to-Lead Automation Every inquiry gets an immediate response, nights, weekends and holidays. In criminal defense, the first firm to respond is usually the one hired. ](https://predictableseo.com/speed-to-lead/)[ ### Lead Tracking & Pipeline Every call and form tracked by charge type, so you know which cases your marketing brings in and which ones your intake converts. ](https://predictableseo.com/platform/)[ ### Reputation Management Review requests go out after closed matters, building the rating a scared prospect checks before choosing a lawyer. ](https://predictableseo.com/review-gap/)[ ### Reporting & Analytics Leads, cost per lead and intake conversion by charge type in one clear dashboard. ](https://predictableseo.com/marketing-attribution/) How It Works ## Here's How We Get Your Cases Signed 1. Step 1 ### Free Marketing Audit We analyze your local competitors, your visibility for each charge type, your website and how fast your firm responds to new inquiries. 2. Step 2 ### Custom Defense Strategy We build a plan around the charges you want more of, your courts and your market. Not a generic legal playbook. 3. Step 3 ### We Build & Launch Website, platform, ad campaigns and after-hours intake automation, all built and launched by our team. 4. Step 4 ### Ongoing Growth Monthly reporting, strategy calls and optimization, so your cost per signed case keeps improving. [Get a Free Marketing Audit](https://predictableseo.com/marketing-audit/) ## Criminal Defense Marketing FAQ How much does criminal defense SEO cost? It depends on your market, the charges you want to target and how many firms are competing for them. DUI keywords in a large metro are a very different fight than felony defense in a smaller county. We scope it in your free marketing audit, and plans are month-to-month after onboarding. Are Google Local Services Ads worth it for criminal defense lawyers? Often, yes. Local Services Ads put your firm at the very top of the page with the Google Screened badge, and you pay per lead instead of per click. Because criminal defense searchers act fast, being in that top spot matters, and we track each lead so you know whether it is paying off. Can you target specific charge types? Yes. We build pages and campaigns around the charges you want, such as DUI, drug offenses, assault, theft, domestic violence or white collar crime, and leave out the ones you do not handle. Criminal defense clicks are expensive. Can ads still work? Yes, with tight targeting, strong negative keyword lists and landing pages built to convert. Fast intake response matters just as much, because a click you paid for is wasted if the prospect reaches another firm first. How do you handle after-hours inquiries? Every inquiry gets an automated response within seconds, 24/7, so the prospect knows your firm received it and can book a consultation right away. Criminal defense leads do not keep business hours, and neither does your system. Are there advertising rules for criminal defense attorneys? Yes. Attorney advertising rules vary by state bar, including what you can say about past results and how you describe your experience. We build every ad, page and review request to respect your state's rules, and we never promise case outcomes.